Given the usage of drone aerial photography for movies and advertising, can corporate media partners be far behind?
The corporate media market is large by any measure. Adweek, in a recent invite to a video webinar, writes that Snapchat says its users watch more than 10 billion videos every day, twice what they watched last year. U.S. adults spend over an hour every day watching digital video, per eMarketer Adweek on video.
Most large companies use media in some shape or form. Product announcements; corporate sponsored sporting events; product demonstrations; user trainings; partnership announcements; marketing materials; you name it: are all things that consume video, and in many cases aerial video via drone.
To pull of a slice of the market, a 2013 study put the market for training videos at 141.7 billion in North America. How big is the training market. The global spend in 2013 was training expenditures in 2013 was about $306.9B: both North America and the worldwide market shows growth from the prior year up to a 5% increase.
Drone operators looking for a growing market for aerial footage should adjust their marketing material to match the needs of a corporate media department. Instead of listing only real estate, weddings, or property photos – the more traditional commercial drone applications – start listing product demonstrations, training materials, and product announcements. The skill set to take good aerial imagery transfers between applications.
Companies such as VideoBlocks have made a business out of providing stock video (and photos & audio) to business such as corporate media departments. They provide video and give an outlet for artists to sell their video as a member of their network. This is a compelling application for drone service providers, as it allows them to turn their video into revenue. Need custom aerial footage for your corporate media department? Check out Jobfordrones to find the perfect provider in your area.
